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Transitions Optical & ZEISS Presents: Protect, Present, & Promote the New Standard of UV Protection
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When: Friday, August 2, 2019
3:00 PM
Where: Saratoga Polo Association
2 Bloomfield Rd
Greenfield Center, New York  12866
United States

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Transitions Optical & ZEISS Present

Protect, Present, and Promote the New Standard of UV Protection
UV light is the most harmful challenge to long term eye health and many lenses claim to protect against UV. Unfortunately, some clear ophthalmic lenses can miss 40 percent of the harmful UV radiation that current U.S. lens standards ignore. This course provides specific presentation strategies for making patient-centered recommendations and how to listen and identify the most common patient objections. Training will also include the skills necessary to help patients overcome purchasing fears and proven techniques and tools to help practices differentiate from their competitors and market to their patients more effectively.

1hr of ABO, NCLE, CPC, COPE, and NYSSO credits available for attendees. For licensed non-NYSSO members, the $30 NYSSO credit fee is included in your event attendance.

Dinner and education will begin at 3:00pm. Following education guests are welcome to watch The Whitney Cup Tournament races.

Samantha Toth, ABOC

Samantha is a professional speaker and marketing rockstar for Innereactive, located in Grand Rapids, Michigan. She grew up in an optical practice with multiple family members in the industry. An ABO certified optician herself, Samantha worked as a dispensing optician for eight years, as well as managed an independent optometric practice. In 2003, she started Innereactive, a full service marketing company that specializes in the optical industry. Her experience as a certified optician, along with her formal marketing education has given her a unique perspective on marketing, design, and website solutions for the optical industry.

Samantha is an ABO, NCLE, AOA, JCAHPO, and COPE approved speaker and she lectures across the country teaching optometrists and opticians best practices for marketing their practices. Her niche expertise led her to be named one of the Most Influential Women in Optical,” and her company was named one of Michigan’s Top 50 Companies to Watch in 2016. She and her team work with laboratories, frame and lens manufacturers, and eye care practices all across the country.

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Region 5/Metro Regional Symposium

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Fax: 518-432-1712



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Albany, NY 12205 

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