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Metro Regional Symposium
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When: Sunday, October 15, 2017
8:30 AM
Where: United States

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Hilton New York JFK AIrport
144-02 135th Avenue, Jamaica, NY 11436
Tribeca Ballroom


8:15 a.m. Registration Opens
8:45 Opening Comments and Headlines!




9:00 – 10:00 AM Technologically Advanced Lenses (1 NYS Ophthalmic Dispensing Credit)

“A lens by ANOTHER name is not JUST another lens! How advances in manufacturing the OTHER NAMES are changing the optical industry.” with Adam Cherry, Cherry Optical


10:00 – 11:00 AM Unilens Custom Contacts (1 NYS Contact Lens Credit)

“Learn how you can set yourself apart from every other ‘brand’ online!”
with Beth Richendollar, Unilens-Bausch & Lomb


11:00 AM – 12:00 PM How Your Customers SEE You! 5 Branding Strategies for Opticians
(1 NYS Business Management Credit)

“Website – Social Media – Uniqueness – Agility – Reputation” with Leslie Chiorazzi, Doctor’s Internet


12:00 – 12:30 PM Beverage Break with Sponsors & Mosaic Eyewear Non Branded Luxury Eyewear


12:30 – 1:30 PM Why Should This Hunk of Plastic Cost as Much as an iPhone?
(1 NYS Ophthalmic Dispensing Credit)

 “Consumers are becoming more and more cynical about what a pair of eyeglasses are actually worth. Who’s going to explain it to them?” with Scott Shapiro, State Optical


1:30 – 2:30 PM Leaving Your Business – With You in Mind
(1 NYS Dual Ophthalmic Dispensing/Business Management Credit)

“You have devoted substantial time, energy and resources to building your business and making it successful. It provides what you need: income, an identity, satisfaction and pride. Come and learn how to create a successful exit plan for your future.” with Joseph Milizio & James Burdi, VMM Legal


2:30 – 3:30 PM What’s Your Brand? (1 NYS Ophthalmic Dispensing Credit)

“Many opticals prominently position their business by tying them to the branded eyewear products they carry. But is this the best strategy in an increasingly commoditized, online age? Find out the best ways to create, develop and promote your own practice brand.” with Barry Santini




Contact NYSSO

Phone: (518) 426-0599
Fax: (518) 463-8656

230 Washington Ave. Ext.
Suite 101
Albany, NY 12203

An Open Letter to Opticians

NYSSO writes to all Opticians in New York State to help our fight against unlicensed Opticians.
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